The crisis surrounding the coronavirus pandemic is still raging, and its effects may be
into the next decade. There is no way of creating a complete account of how COVID-19 has
influenced the global economy and created socio-economic instabilities. All the
industries have felt blows due to this paradigm shift, from web-focused firms like WP Full Care
to analog logistics companies.
As the weeks of full lockdown seem to be behind us for now, we can begin evaluating the
impact of the pandemic on people’s professional and personal lives. For many, both have
to an abrupt halt. Authorities are attempting to slow down the spread of the pandemic,
quarantine measures required in many areas have completely halted the economy.
Untested Waters for CSR
Before this situation, most CSR challenges only affected only the underprivileged
society. But this is something on a scale hitherto unknown to the world economy.
name any kind of national economy, industry, or specific business that managed to stay
unchanged in the wake of this pandemic.
There are two types of issues that surround all kinds of businesses these days —
problems like revenue streams for the rest of the year, and short-term problems that can
solved using the principles of CSR.
Even the most globalized businesses have to be based somewhere and they always have
different franchises around the world. Being in touch with your local population is
important for a
company — it’s the corporate equivalent of being in good relations with your neighbors.
why companies always strive to show their concern for the community through
weighing in on local politics, financing community outreach programs, educational
Local governments often employ a variety of schemes to combat poverty and
but businesses can help with those as well, particularly in the COVID-19 age. Plenty of
have lost their jobs, the current numbers ranging in the tens of millions in the United
alone. This calls for cooperation between businesses and policymakers in an effort to
easy prequalification and transitioning to new jobs.
There is no time like the present to utilize CSR values to soothe general anxiety and
uncertainty. Corporate social responsibility is there to give corporate entities a human
people can relate to and interact with. And these corporations must radiate an
the situation many people have found themselves in — empathy is the word of the day.
Providing financial assistance and moral support to people who are in need is not only
PR, it’s a duty.
The COVID-19 situation has basically dislocated everyone’s lives, and CSR values in the
corporate world are something that could be an asset to everyone, from consumers,
and CEOs to the general public who are facing the wrath of this pandemic.
CSR During COVID-19
While verbally upholding the principles of CSR during the pandemic is all well and good,
are still some practical points to keep in mind. Most businesses are struggling to cope
impact the coronavirus has had on both their target audience and employees. Both of
groups tend to react with high sensitivity when brands undertake even the slightest
CSR is there to assist brands in showcasing their social accountability. This has become
point for both the community in general and particular stakeholders. At the same time,
need to maintain a certain level of business performance in an extremely difficult time
The corporate milestones set by companies in this time need to include measures that
giving back to the community that supports them. For instance, working only with local
is a good way to inject some economic activity into the community. Also, helping similar
businesses create a mutual network is bound to create new jobs for the locals. Plus,
contributing community service hours is also a very practical and visible way to show
for the community.
Finally, one of the best ways a business can positively impact the local community is to
the local quality of life. Of course, hiring from among the locals is the most direct
way to do that
and provide them with a livelihood — but investing in local education is also an
towards such a goal. For instance, a college program for a company’s employees is an
excellent choice, or donations to the local schools.
Focus on Employees
Very often, businesses wrongly focus entirely on CSR in relation to their target
However, CSR isn’t all about external marketing. Social responsibility, just like most
practices in business and in life, starts right at your doorstep. With that in mind,
should try to prioritize their employees.
Firstly, the health, security, and general comfort of a business’ employees should be the
one priority at this time. Seeing as a global pandemic is underway, absolutely everyone
danger, regardless of their company or job position. Safety measures like screen doors
disinfectant solutions are the most basic things one can do for the safety of their
staff, and the
people they come in contact with.
Naturally, the particulars here differ from workplace to workplace, and depend on the
we’re talking about as well. While the tactics differ, however, the strategy remains the
making the workplace safe for all of the employees with every possible precaution.
Employees need to have an increased level of flexibility while they complete their work
assignments. You have probably seen many businesses shift to a remote, work-from-home
organizational structure in the past couple of months, particularly among professionals
in the IT
sector. Obviously, not every workplace is susceptible to such a change. If that is the
workplace precautions become more important than ever.
CSR and Consumers
Now that we’ve examined how brands should uphold CSR values when dealing with their own
staff, it’s time to look outwards as well. As you might imagine, this crisis is both a
and an opportunity for brand definition. However you look at it, it’s definitely an
precise balancing act, especially if we’re talking about brand management for a huge
In this period, it should be noted that customers seek one thing above all else —
you’re a supplier (or in the vertical chain) of primary household goods or medical
have experienced a surge in demand. That being said now is not the time to be looking to
the biggest possible profits — it’s time to give something back. Product and service
should aim to give their customers the most value for their money, while still remaining
Most importantly than everything else, though, self-promotion should be avoided at all
this period. People will, with good reason, look unfavorably at attempts to curb the
and advance your brand at anyone’s expense. The optics involved with promotion in the
state of affairs would likely do more harm than good.