Over the past few years, Corporate Social Responsibility (CSR) has become an
indispensable part of an organization’s business strategy. CSR activities serve as new
in which a business can make a positive impact on socio-economic development of the
nations through commitment. Particularly, the past decade has seen a huge rise in
businesses focusing on CSR activities. Numerous large brands have set an example
through their unwavering commitment towards creating a highly sustainable socio-economic
With the outbreak of COVID-19, the CSR activities hugely seem to be centred around this
global pandemic. Despite stringent preventive measures by the honourable Government of
India, the infection seems to be on a constant rise. As the outbreak has extended across
globe, there has been significant economic slowdown worldwide. This has hugely impacted
businesses across various industry sectors. However, even during these tough times,
businesses are coming forward and making strategies to support the society fight this
As coronavirus has been declared as a pandemic by the World Health Organization (WHO),
Government of India declared that contributing towards the COVID-19 relief fund will be
considered as a CSR activity. The global crisis has made businesses step up and align
CSR strategies with the declarations made by the Government of India. Brands are now
taking this opportunity to serve as much as possible towards this cause. While most of
businesses are donating huge amounts of funds towards the ‘PM Cares Fund’, the others
are focusing on supplying vital necessities such as personal protective gears, food and
medicines to the underprivileged, hospitals and other health institutions.
Apart from setting aside some of their CSR funds towards COVID-19 relief, businesses are
also setting up health check-up camps across tier-2 cities to check the migrants. Some
brands, like our Vee Protect - a part of The Sona Group, have also started manufacturing
and supplying sanitizers, masks, Personal Protective Equipment (PPE) and various
that help the government combat this pandemic. With intermittent lockdowns and the new
normals, businesses are coming up with newer ways to help the nation fight COVID-19.
However, considering the present situation, it is important for businesses to come up
CSR strategies to increase awareness about the serious impact of this disease and
the importance of social distancing to prevent the spread of infection.
Several businesses have launched digital campaigns across various social media platforms
to back the government in creating awareness on social distancing and staying indoors.
However, it is very important to create this awareness among the underserved section of
society and migrant labourers about the depth of this crisis and educate them about the
precautionary measures to be followed. All these strategies explain how businesses are
trying to fill up the gaps in the supply chain and channelize the offering of the public
which are affected by the lockdown.
Considering the magnitude and emergency of the situation, brands are now trying to co-
create new solutions along with the Government of India to tackle the COVID-19 outbreak.
Together, through one voice and right channelizing, we can protect the nation and help